Product-led growth does not mean self-serve only. Enterprise buyers, complex integrations, and high-ACV deals still start with a conversation—and that conversation should begin on a landing page engineered to reduce demo anxiety, prove ROI, and capture qualified calendar bookings. The Aura Landing — Demo Request template is that page.
Five sections. Five modules. One outcome: booked demos that sales teams actually want to take.
Path: templates/Landing — Demo Request.html. DnD area: Demo Request Landing.
Aura Hero module in split layout with neon overlay:
Objective: Show the product while asking for time—balance demo requests need both emotional and rational triggers.
The Aura Conversion Split module is unique to demo/sales landing flows. Left side: three benefit bullets (Guided Onboarding, Live Integrations, ROI Forecasting). Right side: animated stat card showing "3.2× Faster Time-to-Value."
Why this module matters: Demo skeptics ask "What will I get from 30 minutes?" This section answers before the form. The animated metric adds motion without video load time.
Business objective: Increase form completion rate by pre-answering ROI questions that otherwise surface as sales objections on the call.
Four counters: Demos Delivered, Would Recommend %, Average Go-Live Days, Rating. Teal accent variant differentiates from promo landing pages using orange gradients.
Psychology: "98% Would Recommend" reduces fear of wasting time on a bad demo. "14 Days Avg. Go-Live" implies implementation speed post-demo.
Four questions via Aura FAQ module:
Objective: FAQ on demo pages increases form submissions by lowering perceived commitment. Be specific in answers—"30 minutes," "bring your tech lead," "we send recording + pricing within 24 hours."
Aura Lead Capture module with id anchor #book-demo: "Book Your Free Demo" heading, calendar-invite subheading, privacy text. Connect HubSpot form with meeting scheduler or demo request fields (company size, use case).
Sales ops tip: Add required field for use case to improve lead routing and rep prep.
Unlike generic two-column layouts, Conversion Split pairs checklist copy with a gradient stat card designed for animated counting on scroll. Fields include section heading, benefit repeater, stat value, stat label, and style variants for background and accent.
Reuse: Also appears on Features template—maintain consistent ROI messaging across demo and product pages.
Demos convert high-intent buyers; webinars convert audiences at scale. Aura's Landing — Webinar template swaps demo form for event registration, agenda section, and past attendee testimonials.
Learn when to use each in our guide to the Aura Webinar landing page template—ideal for top-of-funnel campaigns that nurture toward demo stage.
Demo landing pages require coordination between marketing copy and sales routing. Configure the Aura Demo Request template as follows:
B2B demo requests increasingly originate on mobile LinkedIn clicks. Responsive behavior details:
Split hero with neon overlay: Product image stacks below copy on mobile. CTAs expand full width. Anchor links to #book-demo must work on iOS Safari (test smooth scroll). Trust items wrap cleanly.
Conversion Split module: Two-column layout stacks on tablet. Benefit checklist appears above animated stat card on mobile—copy before proof. Stat animation still triggers on scroll.
Stats (teal accent): 2×2 grid on tablet, single column on phone. Teal accent distinguishes demo pages from orange promo landing pages visually.
FAQ: Single column accordion. Demo-specific questions benefit from concise mobile-readable answers—avoid paragraphs over four sentences per item.
Lead Capture (#book-demo): Form section ID enables anchor targeting. Full-width form on mobile. If using meetings embed, verify calendar widget responsive mode.
Colors: Teal accent variant in stats may override default primary for demo template differentiation—configure in module Style tab or via accent token. Neon overlay uses primary/secondary gradient. Conversion Split stat card uses gradient token.
Typography: Split hero headline uses heading scale at large size—ensure product name visible on mobile wrap. FAQ questions use semibold heading weight for scanability.
Buttons: Hero anchor CTAs styled as primary/secondary buttons. Form submit uses primary token. Consistent hover states reduce perceived friction before high-commitment demo request.
Aura Hero (split, neon): Badge, headline with gradient highlight, subheading, hero image, primary CTA label + anchor link, secondary CTA label + anchor link, trust repeater, layout split, overlay neon.
Aura Conversion Split: Section heading, benefit repeater (icon, text), stat value (numeric), stat label, stat suffix optional, animation toggle, background style, accent color override.
Aura Stats: Four stat repeater items, teal accent style variant, animation on scroll.
Aura FAQ: Four question/answer pairs recommended for demo pages, single column layout.
Aura Lead Capture: Section ID field (set to book-demo), heading ("Book Your Free Demo"), subheading, form picker, privacy text, optional background.
For marketers: Run LinkedIn Lead Gen and Google Search demo campaigns to this template exclusively. Track form completion rate vs hero CTA clicks. Build lookalike audiences from demo submitters. Coordinate hero copy with sales team's demo narrative. Refresh testimonial-adjacent stats quarterly from CRM closed-won data.
For developers: Conversion Split module is demo/Features-specific—understand repeater schema before cloning module. Anchor links require matching section ID on Lead Capture module—do not hardcode IDs in hero template; use module field. Neon overlay CSS shared with promo Landing—test CSS changes across both.
For agency owners: Demo Request template sells discovery calls, not product demos—adapt copy for "Free Strategy Session" or "Project Scoping Call." Conversion Split benefits become "Discovery Deliverables," "Fixed-Price Proposal," "Timeline Roadmap." Route form to partner calendar. Pair with Services page for visitors who scroll but do not convert immediately.
Demo landing pages typically use noindex for paid campaigns but may rank organically for "HubSpot theme demo" or "[product] demo request" if indexed. Optimize title for demo intent. The existing link to the Webinar guide supports funnel-stage content clustering—on live sites, link demo thank-you pages to Features for evaluators and Pricing for buyers ready to decide post-demo.
Internal link from homepage secondary CTA ("View Demos"), Features CTA banner, and sales email templates. Use anchor text "Book a personalized demo" rather than generic "Learn more."
Demo landing pages succeed when marketing and sales share one definition of a qualified lead. Configure HubSpot form to capture minimum fields: email, name, company, company size, use case (dropdown). Map company size to lead owner rotation. Trigger Slack notification on submit with link to contact record. Create saved view for SDRs: "Demo Requests — Last 7 Days — Uncontacted." Set task auto-creation: "Call within 5 minutes" for enterprise size, "Email within 1 hour" for SMB. Include demo page URL and UTM source on contact record via hidden fields. Sales reps should reference Conversion Split benefits on calls—buyers expect the ROI discussion the page promised.
Primary KPI: demo held rate (demos completed / form submissions), not just form fills. Secondary metrics: hero CTA click rate, FAQ scroll depth, mobile vs desktop completion rate. Export monthly report comparing demo sources: LinkedIn vs Google vs email. Allocate budget to channels with highest held-demo rate.
Send reminder email 24 hours before referencing Conversion Split ROI topics promised on the landing page.
Add dropdown fields that improve lead quality without killing conversion: company size (1–10, 11–50, 51–200, 200+), primary use case (theme purchase, agency client project, enterprise migration), timeline (immediate, 1–3 months, exploring). Route enterprise size to senior AE. Hide optional fields behind "Tell us more" expander on mobile to reduce form abandonment while capturing detail from motivated buyers.
Include demo page URL in outbound sequences—prospects who visit before rep calls arrive with shared context about ROI stats and FAQ answers, shortening the discovery phase.
Configure thank-you redirect to confirmation page restating demo duration, prep steps, and calendar invite status—not generic homepage.
Demo request pages are where marketing meets sales. The Aura Demo Request template gives both teams a shared asset: marketing owns copy and form; sales trusts the leads because the page pre-qualifies intent. Ship it, sync it to CRM, and stop sending paid traffic to generic Contact pages.