When someone clicks Contact, they have already decided to reach out. Your job is not to impress them with animations—it is to make reaching you effortless, reassuring, and routed to the right channel. The Aura Contact page template delivers that experience in three focused sections: a calming hero, a two-column contact hub with HubSpot form and support details, and an FAQ accordion that deflects repetitive questions before they hit your inbox.
This guide covers every module, the objectives each fulfills, customization for support and sales teams, and how Contact fits into Aura's broader template ecosystem.
Contact pages fail when they are either a bare form on a white background or a cluttered directory of outdated phone numbers. Effective contact pages accomplish four goals simultaneously:
Aura's three-section layout executes this without overwhelming visitors.
File path: templates/contact.html. DnD area: Contact. Stylesheet: aura-contact-sections.css. Inherits global Aura header/footer with sticky navigation and multi-column footer links.
Centered Aura Hero module: "Get in Touch" with supportive subheading about response times or team availability. No form above the fold—hero copy lowers emotional temperature before data entry.
Psychology: Forms trigger commitment anxiety. A brief, friendly hero reassures visitors that contacting you is normal, expected, and welcome.
The Aura Contact module splits the page into two columns:
Left column — HubSpot form
aura-hubspot-forms.css) for label, field, focus, and button consistencyRight column — contact methods + hours
Objectives fulfilled:
Module benefits: Marketers edit method text and links without code. Developers configure form once in HubSpot; styling applies automatically across Contact and landing pages using Lead Capture module.
Four accordion questions in two-column layout: response time, custom development availability, demo scheduling, and support channels. Pulled from real sales conversations, these FAQs intercept visitors who would otherwise submit low-quality form fills.
ROI impact: Every deflected ticket saves support time. Link FAQ answers to Documentation for deeper self-serve.
Contact pages rank for branded queries ("Aura theme support," "[Your Company] contact"). Include NAP consistency (name, address, phone) matching Google Business Profile if applicable. Meta description should mention response time or channels.
Form labels, focus states, and error messages use Aura token colors meeting contrast guidelines. Contact method links include descriptive text—not "click here."
Visitors researching custom development often bounce between Contact and Services pages. After submitting a form, many prospects want proof you can deliver complex projects—not just answer emails.
Read our breakdown of the Aura Services page template, which maps offerings, process steps, trust stats, and case study CTAs—the perfect companion page to link from Contact confirmation emails and FAQ answers about custom work.
The Contact page is straightforward—three sections—but form configuration requires careful HubSpot setup. Follow this workflow:
Contact pages must work flawlessly on mobile—many visitors tap "Contact" from mobile navigation after failing to find answers elsewhere.
Hero: Centered layout with comfortable padding. Subheading about response times visible without scroll on most phones.
Contact module (two-column): On desktop, form left and methods right. On tablet and mobile, columns stack—form typically appears first to capture intent before visitors choose alternate channels. Form fields expand to full width. HubSpot form styling from aura-hubspot-forms.css ensures inputs meet minimum 44px tap height.
Contact method cards: Four cards reflow from 2×2 grid to single column. Phone and email links trigger native mobile actions (tel:, mailto:).
Business hours card: Full width below method cards on mobile. Timezone text remains visible—critical for global visitors.
FAQ: Two-column desktop becomes single column on mobile. Accordion headers sized for thumb interaction.
Contact page trust depends on visual consistency with the rest of your site—forms that look alien destroy credibility.
Colors: Form field borders, focus rings, and submit buttons inherit primary accent and neutral border tokens. Error states use semantic error color from theme palette. Method card icons use accent color for visual hierarchy.
Typography: Form labels and input text use body font token. Section headings (form heading, FAQ title) use heading scale. Maintain 16px minimum input font size on mobile to prevent iOS zoom-on-focus.
Buttons: Form submit button uses primary button token—same as hero CTAs site-wide. Hover and focus states match accessibility guidelines.
Aura Hero (centered): Badge optional, headline, subheading, no CTA buttons by default.
Aura Contact module: Form column—section heading, HubSpot form picker (required), optional form description. Methods column—method repeater (icon selector, label, detail text, link URL), business hours heading, hours repeater (day range, time range), timezone text field.
Aura FAQ module: Section heading, question repeater, two-column layout (collapses on mobile), style variant.
For marketers: Contact page is high-intent—add to smart lists when form submits. Route forms by hidden field (inquiry type: sales vs support). Track form conversion rate vs page views. Run retargeting to visitors who viewed Contact but did not submit. Link from email signatures and campaign CTAs with UTM parameters captured via hidden fields.
For developers: Form styling is centralized in aura-hubspot-forms.css—changes propagate to Contact and Lead Capture modules. Do not inline form styles in module templates. If custom form fields are needed, create them in HubSpot form editor; Aura styling applies automatically. Test form embed across Content Security Policy settings if your org restricts third-party scripts.
For agency owners: Contact page qualifies project inquiries before calls. Configure form with project budget, timeline, and service interest fields. Route to correct producer via HubSpot workflow. Method cards showcase white-glove accessibility—direct email to partner, not generic info@. Link FAQ answers about custom work to Services page. Hours card sets boundary expectations for client communication.
Contact pages rank for branded queries and local intent ("HubSpot agency contact," "[city] web development contact"). Include NAP (name, address, phone) consistent with Google Business Profile. The existing link to the Services template guide demonstrates blog cross-linking; on your live site, link FAQ answers about custom development to Services, and form thank-you pages to case studies or pricing.
Meta description should mention channels and response time. Add internal links from footer, header, About page CTA, and Services CTA banner—all pointing to Contact with varied anchor text ("Get in touch," "Start a project," "Contact our team").
Contact page efficiency depends on backend routing, not just front-end design. Create separate HubSpot forms for sales vs support if inquiry types differ—or use single form with "How can we help?" dropdown triggering workflow branches. Sales branch: assign owner, create deal, send Slack alert. Support branch: create ticket, assign tier-1 queue, send auto-reply with documentation links. Set response SLA in internal docs matching hero subheading promise. Review unassigned submissions weekly—routing failures silently kill leads. Connect Live Chat card to actual coverage hours; disable or hide card when chat offline to prevent frustration.
Track form conversion rate (submissions / page views)—benchmark 5–15% for B2B depending on traffic intent. Monitor method card click rates: high phone clicks with low form submits may indicate form friction—reduce fields. FAQ expansion rate identifies content gaps; questions expanded most often deserve permanent documentation pages. Compare Contact page performance for organic vs paid vs direct traffic. Branded organic visitors convert highest; cold paid traffic may need dedicated landing pages instead. Survey closed-won customers: "How did you first contact us?" to validate channel investments.
The Aura Contact page template respects a simple truth: people reaching out are your highest-intent traffic. Honor that intent with a form that works, channels that match their preference, hours that set honest expectations, and FAQ that answers before they wait. Three sections. Zero fluff. Maximum clarity.